Data Privacy Policy

About us:

The Antibiotic Guardian campaign was developed in 2014 to support personal behaviour change while raising awareness of the importance of reducing antimicrobial resistance. The campaign hinges on the ability of people to sign up to an online pledge and become an ‘Antibiotic Guardian’. This campaign is led by UK Health Security Agency (UKHSA) (previously Public Health England (PHE)), an executive agency of the Department of Health and Social Care in the United Kingdom which exists to protect and improve the nation’s health and wellbeing.

Information we collect:

When you pledge to become an Antibiotic Guardian, we collect personal information including

  • title,
  • first name,
  • surname,
  • email address,
  • country,
  • postcode (FIRST HALF POSTCODE only for members of the public and full work/university postcode for healthcare professionals and students),
  • profession (or member of the public).

Handling of personal information:

The Antibiotic Guardian team seeks to act consistently within the remit of the Data Protection Act 2018, using the information you provide respectfully and appropriately.

The ways in which the Antibiotic Guardian campaign collects personal information is directly from you when you sign up to a pledge on the Antibiotic Guardian website.

Personal information collected on this website is used for the purposes of analysing and evaluating the progress of the Antibiotic Guardian campaign and such information will be held for as long as necessary to fulfil the stated purpose (analysis and continued monitoring of the Antibiotic Guardian campaign). Personal data collected during the process of this campaign will be kept only as long as the Antibiotic Guardian campaign is active in a secure database, for the purpose of monitoring of earlier and future seasons of the campaign. It will be reviewed regularly to maintain accuracy and to determine whether it is still necessary to store this information.

Why we collect information and is it shared with anyone:

The Antibiotic Guardian campaign is a pledge-based campaign and we collect personal data to ask individuals about their pledges, only if they consent to further contact. This is important to monitor the impact of the Antibiotic Guardian campaign and for assessing regional engagement on UKHSA Fingertips, an online source of indicators across a range of public health themes. Your data is not shared outside UKHSA.

How we maintain the accuracy of your data:

Members can update or correct the information we hold on them by contacting The Antibiotic Guardian campaign team by email:

Use and disclosure of your information:

The Antibiotic Guardian campaign team uses the email addresses supplied to provide information about antimicrobial resistance and yearly contact about World Antibiotic Awareness Week. Postcodes are used to map engagement which is a service provided by UK Health Security Fingertips.

We may use your email address for the purpose of notifying you about services, events or activities of relevance to you. If you tell us that you do not wish us to use your personal information for a particular purpose, we will not do so.

Legal basis for Consent:

The legal basis we rely on to process your personal data is consent.

In compliance with Article 6 of the UK GDPR, your personal data is processed based on you providing consent, which occurs when you register your pledge to become an Antibiotic Guardian on the website.


The Antibiotic Guardian campaign team and UK Health Security Agency complies with its obligations under [the UK GDPR] by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

Information to improve our site

We also collect information automatically about your visit to our site. This information is used to help us follow browsing preferences on our site so that we can regularly improve our website and enable more advanced features of our website.


Under the UK GDPR, you have a number of individual rights, including:

  • Right to access

You can seek access to the personal information we hold about you, by contacting us. You should include your name, email address and telephone number. If the information we hold about you is inaccurate, incomplete or out-dated, please inform us so that we can correct it.

  • Right to be informed

We will provide you with privacy information (what we do with your information, etc.) at the time we collect personal data from you so that you can make an informed decision when deciding to become an Antibiotic Guardian.

  • Right to rectification

You have the right to have your information accurately stored and to request for any inaccuracies to be rectified within a timely matter.

  • Right to erasure

You have the right to have your personal data erased, should you request it.

  • Right to object

You have the right to object to the processing of your personal data and withdraw consent.

  • Right to data portability

You have the right to obtain and reuse personal data for your own purposes across different services.


How to contact us:

The Antibiotic Guardian campaign team, UK Health Security Agency:

Data Protection Officer, UK Health Security Agency:

Should you wish to lodge a complaint with the supervisory authority, details can be found below:

The supervisory authority for UK Health Security Agency:
Information Commissioner’s Office

Wycliffe House
Water Lane