CURRENT PLEDGES: 195934

Antibiotic Guardian Logo

Branding Archive

The Antibiotic Guardian Programme (AG) is part of Public Health England’s (PHE) Antimicrobial Resistance (AMR) strategic programme

Antibiotic Guardian encourages healthcare professionals and engaged members of the public to choose one of a number of pledges to help personal and organisational commitment to preserve antibiotics at www.staging3.antibioticguardian.com

In September 2017, a new visual identity was created for the Antibiotic Guardian programme aligning it with other AMR activities from PHE under the Keep Antibiotics Working brand. This guide outlines the visual assets, fonts and colour palette that form the new look and feel.

For those based outside of UK who wish to use this brand please email espaur@phe.gov.uk

 

LOGO

 

WEBSITE




 

CERTIFICATE

Website update in 2023

 

Updates to Antibiotic Guardian website:

01 October 2015: contains updates from the VMD
01 October 2015: added UK and International Organisation Pledges
01 October 2016: Antibiotic Guardian Main page text updated
October 2016: Russian AG page
November 2016: French and Dutch AG pages
July 2017: Turkish Antibiotic Guardian page
November 2017: New branding for Antibiotic Guardian implemented
March 2018: South Africa page

Antibiotic Guardian

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Antibiotic Guardian was developed in 2014 by UK Health Security Agency. The campaign is led by UK Health Security Agency (PHE) in collaboration with the Devolved Administrations (Scotland, Wales and Northern Ireland); the Department for Environment Food and Rural Affairs (DEFRA) and professional bodies/ organisations towards the ‘One Health’ initiative.

The initial concept for this website and logo was developed jointly with the British Society for Antimicrobial Chemotherapy, who also kindly provided the initial funding for the website

Antibiotic Guardian supports the UK Antimicrobial Resistance strategy, European Antibiotic Awareness Day (18 November) and World Antibiotic Awareness Week (14-20 November 2016)
Antibiotic Guardian Pledges are available in
Dutch (a collaboration with Belgian Antibiotic Policy Coordination Committee, BAPCOC)
French (a collaboration with Belgian Antibiotic Policy Coordination Committee, BAPCOC)
Russian (a collaboration with WHO-Europe)
Turkish (a collaboration with WHO-Europe and Turkish Health departments)

The campaign is active on social media, visit https://twitter.com/search?q=%23AntibioticGuardian&src=typd to follow recent tweets and please use #AntibioticGuardian when tweeting relevant antimicrobial resistance/stewardship information and to share your local activities