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Branding Archive

The Antibiotic Guardian Programme (AG) is part of Public Health England’s (PHE) Antimicrobial Resistance (AMR) strategic programme. Antibiotic Guardian encourages healthcare professionals and engaged members of the public to choose one of a number of pledges to help personal and organisational commitment to preserve antibiotics at www.antibioticguardian.com

In September 2017, a new visual identity was created for the Antibiotic Guardian programme aligning it with other AMR activities from PHE under the Keep Antibiotics Working brand. This guide outlines the visual assets, fonts and colour palette that form the new look and feel.

For those based outside of UK who wish to use this brand please email espaur@phe.gov.uk

 

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